Phorme
Web development & Branding
Challange
Phorme Body was launching a new line of premium deodorants and needed a distinct brand identity and high-performing Shopify storefront to stand out in a crowded personal care market. The key challenge was to create a modern, clean, and trustworthy brand presence that communicates product quality while driving seamless online sales from launch.
Process
Crestify Studio led the project from branding strategy through to Shopify web design and development.
Branding: We developed Phorme’s visual identity, including logo design, colour palette, typography, and brand guidelines. The goal was to reflect a minimalist yet elevated aesthetic that resonates with health-conscious consumers seeking premium alternatives to conventional deodorants.
Web Design & Development: Using Shopify, we built a sleek, mobile-optimised e-commerce site that showcased Phorme’s products with clarity and style. The website featured structured product pages, clean navigation, and subtle design touches to reflect the brand’s premium positioning.
User Experience: We prioritised fast load times, intuitive UX, and clear calls-to-action to ensure a frictionless shopping journey — from homepage to checkout.
Outcome
The result was a cohesive brand identity and conversion-focused Shopify storefront that positioned Phorme Body as a modern challenger in the deodorant space.
The new branding gave Phorme a distinctive and memorable look, setting it apart from generic competitors.
The Shopify site delivered a smooth, mobile-first shopping experience, ready to support paid campaigns and organic growth.
With branding and e-commerce aligned, Phorme successfully launched with a strong digital presence that builds consumer trust and drives sales.
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Contact us
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