top rack technology
Web development & SEO
Challange
Top Rack Technology, a solar mounting hardware manufacturer, needed a professional online presence to reflect its engineering credibility and product leadership. The main challenge was to transform a technical, B2B offering into a clear, visually strong, and search-optimised website that could serve as both a marketing hub and a technical resource for installers, engineers, and distributors.
Process
Crestify Studio executed a full digital build-out, covering web development, graphic design, and SEO foundations.
Web Development: We designed and developed a custom, fast-loading website focused on clarity, structure, and technical communication. Product pages were built to highlight specifications, certifications, and engineering performance, making it easy for professionals to find and download critical information.
Graphics: Our team created clean, high-impact visuals — including product renders, diagrams, and promotional assets — to clearly communicate complex hardware solutions in a simple and compelling way.
SEO Implementation: We built a strong technical SEO foundation, optimising site structure, metadata, and internal linking to improve organic discoverability. Content was tailored to key industry search terms to position Top Rack as a trusted resource in the solar sector.
Outcome
The result was a polished, authoritative website that strengthened Top Rack Technology’s position in the market.
The new site improved credibility with engineers, contractors, and distributors, becoming a central hub for product information and technical documentation.
SEO efforts laid the groundwork for steady organic traffic growth, increasing visibility within the solar installation and engineering communities.
With cohesive visuals, a clear structure, and search-optimised content, Top Rack Technology now has a digital platform that supports both marketing and technical sales.
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Contact us
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