happy olly
360 Brand Launch
Challange
Happy Olly, a premium pet treat brand, needed a full 360° launch strategy — from defining its visual identity to developing a high-performing e-commerce platform. The key challenge was to create a memorable brand that resonates with pet owners, while ensuring the website drives conversions and meets SEO standards from day one. Additionally, the packaging had to meet both regulatory requirements and retail readiness for national distribution.
Process
Crestify Studio led the project end-to-end, starting with brand strategy and visual identity development to capture Happy Olly’s playful yet premium positioning.
Branding & Packaging: We designed the full packaging system — including dielines, label design, and manufacturing coordination — to ensure consistency across SKUs and compliance with pet food labeling standards.
E-Commerce Development: We built a custom Shopify store optimised for mobile UX, fast load speeds, and streamlined purchasing, integrating key features such as variant selectors, FAQs by collection, and structured product pages.
SEO Implementation: From launch, we implemented a technical SEO foundation (canonical fixes, speed optimisation, structured data) and keyword-optimised product content to support early organic visibility and scalable growth.
Outcome
The rebranded Happy Olly launched with a strong, cohesive identity and a fully optimised e-commerce platform, leading to measurable early traction:
The Shopify site achieved fast mobile performance scores, improving user experience and search ranking potential.
The brand secured major retail partnerships, including Chewy, within its first year of launch.
Organic search visibility began increasing from the first months due to strong SEO foundations, setting the stage for national growth.
CASE STUDIES
Movalue - Cat Paw Jelly Soap
Cheese Soap
Primul Health - Shilajit
Contact us
Have a question or need assistance? We’re here to help! Reach out to us via text or email, and we’ll make sure to respond within 24 hours during business days.
